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The Profitable Email Automation Masterplan
Welcome!
Welcome Video + Navigating + Expectations (11:19)
Step #1: How to Map Out a Product / Service Journey That Works
Value Ladder Concept + The Different Types of Offers (15:36)
The 5-Step Consumer Decision Journey (8:23)
Step #2: Email Automation 101 + Splitting Your List Into Coherent Segments
Email Automation 101 (12:10)
The Objective-Based "Profit Segments" You Must Create In Your Email Service Provider (13:07)
For Your Information Only: Interest-Based Segments Based On What Your Subscribers Need (7:09)
A Note About Segments
Step #3: How To Build a Profitable 4-Step Sales System
Your 4-Step Sales Process... & How It Should Work (12:36)
Deciding Which Tech Platform To Use - Pros & Cons (8:13)
The High-Converting Sales Page Checklist
Creating Good Order Bumps & Upsells (11:06)
Step #4: How To Craft The Right Sales Sequence(s)
An Overview: The Different Types of Proven Sales Sequences (12:36)
The Simple But Dead Effective Email Sales Sequence (7:45)
The Webinar Sales Sequence (8:47)
The Stimulated Launch Sales Sequence (10:16)
"Shepherding" Sequences (7:17)
Ascension Sequences (VERY Important) (4:17)
Step #5: The Crucial "Supporting" Email Sequences You Must Have to Maximize Profits
An Overview: Why Are Supporting Email Sequences Even Needed? (6:02)
Welcome Sequence (8:26)
Broad Nurture Sequence (Seinfeld Sequences) (7:58)
Combining Automated Sequences With Your Broadcasts (7:52)
Offer-Specific Raise Your Hand Sequences (6:25)
The Pre-Sales To Waitlist Sequence (No product / service to sell OR you have an upcoming launch) (6:17)
Step #6: Putting It All Together Into an Automation System That Works
Crafting Your Subscriber Master Flowchart (15:23)
Optional Demo: Connecting Everything With Automation in Convertkit (39:33)
Key Email Automation Mistakes to Avoid (11:17)
Common Selling Mistakes to Avoid (12:11)
Step #7: Know Your Numbers & Optimize For Success
Key Numbers To Look Out For + Benchmarks for Each Stage of Your Sales Funnel (7:21)
Troubleshooting + Optimization (6:35)
Bonuses
Bonus #1: Declutter The Madness Checklist (clean + build)
Bonus #2: The Newbie Automation Starter Guided Sheet
Bonus #3: Done-For-You Sales Funnel Template Set
Undisclosed Bonus: 30 Days Free of Convertkit
Broad Nurture Sequence (Seinfeld Sequences)
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